Tourism Research and Statistics

Waco Tourism Statistics

We provide these official statistics for your convenience. Please credit the Waco Convention & Visitors Bureau if you use these statistics.

Attendance numbers are reported by the following attractions: Armstrong Browning Library, Art Center Waco, Cameron Park Zoo, Dr Pepper Museum, Historic Waco Foundation, Lake Waco Wetlands, Magnolia Market, Mayborn Museum Complex, Texas Ranger Museum, Texas Sports Hall Of Fame, Waco Civic Theatre, Waco Mammoth National Monument, Waco Surf (as of March 2023), and Waco Welcome Center.


Waco Hotel Occupancy & Average Daily Rate vs. State of Texas


Data from Smith Travel Research


Waco Metro Area Travel Statistics

From the Office of the Governor, Texas Economic Development & Tourism

2022 Travel Economic Impact Overview – Waco MSA

  • Direct Travel Spending – $783 million – up 12% over 2021
  • Direct Employment – 6,000 jobs – up 1.4% over 2021
  • Direct Earnings – $200 million – up 9.5% over 2021
  • Direct Tax Receipts Generated by Travel Spending – $70 million – up 5.8% over 2021

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